Founder’s Anniversary Letter: Reflections on Jewelry & Purpose

A Year of Purpose, Power, and People

Miraki was born out of a dream I carried close to my heart; to create a purpose driven jewelry brand rooted in intention, accessibility, and truth. I did not want luxury that excluded people. I wanted conscious luxury jewelry that included them. Jewelry that made you feel beautiful, yes, but also responsible, connected, and empowered.

From the beginning, we chose materials that align with our values:

• Lab grown diamond jewelry that protects our planet
• Recycled gold jewelry that gives precious metals a new life
• A commitment to ethical jewelry making, every piece crafted with care, not compromise

This has n...

A Year of Purpose, Power, and People

Miraki was born out of a dream I carried close to my heart; to create a purpose driven jewelry brand rooted in intention, accessibility, and truth. I did not want luxury that excluded people. I wanted conscious luxury jewelry that included them. Jewelry that made you feel beautiful, yes, but also responsible, connected, and empowered.

From the beginning, we chose materials that align with our values:

• Lab grown diamond jewelry that protects our planet
• Recycled gold jewelry that gives precious metals a new life
• A commitment to ethical jewelry making, every piece crafted with care, not compromise

This has never just been about business. It is personal. It always has been.

Jewelry That Reflects, Not Just Adorns

This year reminded me how deeply people crave meaning. I watched so many of you choose pieces with purpose, not just for how they looked, but for what they symbolized.

You picked rings to mark new beginnings, necklaces to honor memory, and earrings to celebrate your wins. Every moment confirmed something I always believed, that our work is not just about design. It is about soul.

When I see someone wearing a Miraki piece, I do not just see something shiny. I see a story. I see intention. I see their reason. That is what makes Miraki more than jewelry. It is a sustainable jewelry brand that lives, breathes, and evolves with you.

The Miraki Muse Collection; A Love Letter to You

To honor this milestone, we created the Miraki Muse Collection, a capsule of timeless silhouettes and modern forms inspired by everything we’ve learned this year: to move with emotion, to design with heart, and to always honor our roots.

From fluid curves in our Diana Collection to bold reimaginings of traditional engagement rings, each piece is a reflection of who we are becoming, as people, as a brand, and as a movement.

These aren’t just pieces. They’re promises.

What I Have Learned as a Founder

If there is one truth that anchored me this year, it is this, elegance means nothing without purpose.

This year taught me that leading a sustainable jewelry brand requires more than good design. It demands patience, courage, and a lot of listening. Listening to our customers. To our team. To my own intuition.

And in those still moments, I return to the why. I created Miraki because the world does not need more jewelry. It needs more meaning, more generosity, more truth, and more kindness.

Jewelry That Gives Back

From day one, Miraki was designed to give back, not just to adorn. And this year, because of you, we were able to support causes that truly matter. We helped plant trees, support children’s education, fund shelters, celebrate the wisdom of elders, and protect the Earth. These are not afterthoughts. They are the heart of who we are.

When you choose Miraki, you are not just making a purchase. You are choosing purpose-driven jewelry. You are making a promise, to wear something that gives forward, that uplifts, that remembers what truly matters.

What Comes Next

As we step into our second year, my vision feels clearer than ever. We will keep building a world where conscious luxury jewelry is not the exception, but the norm. A world where beauty and ethics coexist with ease, where your values are never separate from your style.

We’ll continue creating pieces that carry meaning, deepen our giving in ways that matter, and design not just for beauty, but for legacy. Because when jewelry is made with truth and intention, it doesn’t just adorn you, it becomes a part of who you are.

To Our Community; Thank You

To every soul who has believed in Miraki, who wore our pieces not just for how they looked, but for what they meant, thank you. You made this year possible. You brought our purpose to life.

This is not just a letter from a founder. It is a love note to you. A reflection. A promise. A quiet reminder of everything still to come.

With all my heart, thank you. For choosing us. For choosing purpose.

For choosing to be part of something that was never just about jewelry, but about legacy, light, and love.

Here is to all we have built together, and all we are about to become.

With love always,

Bhumi Khimavat 

Founder, Miraki Jewels